According to my listening habits in Spotify, I’m a basic girl and yes, it’s true
Yes, that’s right, my playlist is 90% pop music and I am such a fan of Lady Gaga, Lorde, and Lauv. I’m the person who played Rain on me by Lady Gaga feat. Ariana Grande on repeat for hours while I’m at work back in July. When Taylor Swift released her Folklore album, it was on repeat and until now, Taylor Swift is still on repeat. I can stream songs on repeat and I would still bob to it like it is the first time I heard it and I will thoroughly enjoy it throughout the day.
These songs are divided into two categories for me: songs while I work and songs while I’m commuting to and from work. Lady Gaga, Katy Perry, and Taylor Swift songs are the ones that actually help me keep my focus in the office while Joji, Lorde, Troye Sivan, and Lauv help me decompress for the day. Slowly, TikTok songs are entering mainstream and are also creeping into my frequently played songs.
This spotify playlist ‘Made for you’ is on point. No shocking realizations or anything. This is me. A basic girl. And while writing this medium article, I’m streaming Rain on me by Lady Gaga again for more than 25 times already. Thanks for reminding me of this great song, Spotify! Since spotify was able to analyze my listening habits so well, they were able to compile my favorite songs in a playlist and they were able to recommend to me songs that fit to the genre I like. It feels like Spotify knows me on a deeper level. It knows the deep levels of my basic-ness.
Regarding the ads, it would just be the usual ads of Spotify asking me to upgrade already. I think programmatic ads are still limited to videos and banners and so far, it still hasn’t entered podcasts and music streaming apps. Perhaps it’s because conversion is harder because people can’t easily click on links or view an attention grabbing ad. People would have to search for the product or go to the website to type in the product or discount code that is being given away.
For me, it’s alright for Spotify to analyze my listening habits so that they can recommend me songs I might want to listen to but I just hope that my data won’t be used for ads that will keep on targeting me based on my interests.
